Helen Marie




In 2007, 1-800-Flowers.com came to us with a tight deadline for Celebrations. Our challenge was to design and build a complete community-based party planning website in just three weeks. We responded with a two-phase plan to add content and functionality over time, and developed the information architecture and design strategy with Drupal in mind. We launched on time and on budget, and have worked with them ever since. READ ON



What they wanted

Celebrations is a community-based party planning website owned by 1-800-Flowers.com. It provides expert advice and tips, and also provides a large platform for users to share information such as party ideas, recipes, photos, and videos. After a dead end with a previous firm, Celebrations came to Helen Marie with a serious challenge: design and build an entire website with Drupal in just three weeks.

What they got

We launched Celebrations.com in September of 2007, meeting both deadlines and budget, and updated the site in the late fall. Since the initial launch with Helen Marie, Celebrations has negotiated sponsorships with Hellmann's and other major clients. Our partnership with Celebrations has continued through Summer 2008.

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What We Did

On the design side:

  • Delivered three design reviews in three weeks
  • Developed information architecture and design strategy with Drupal in mind
  • Offered a two-phase plan to continually add content and increase functionality

On the tech side:

  • Configured and tuned a Joyent Accelerator container
  • Provided extensive customization via Drupal modules and theming
  • Created customized advertising solutions using traditional image ads as well as Flash and AdSense
  • Incorporated existing video assets into the design and delivery platform